Monday, 6 May 2013

E45 Nourish & Restore daily lotion - Review

I had always thought E45 was for problem skin only.
Bzz Agent was running a campaign for the Every Day Lotion range.
After a particularly long winter of cold weather and over-heated home, my skin was in desperate need of TLC. I thought I would give it a try and sign up for one of their free campaign pack.

The pack contained, amongst many samples and discount vouchers, 2 full-sized bottles of lotion.
One was the plain, un-fragranced version I will review at a later date.
The other was the Nourish & Restore body lotion for mature skin.

I hope I do not yet qualify for mature skin, being 34 ;-) but here is my thoughts on the product.

Should you be interested in trying the product, you can still request a free sample here :

What does E45 promise ? 

E45 Nourish and Restore body lotion for mature skin has been specially enriched with natural oils and Vitamin B3. It nourishes and helps restore supple, softer and noticeably glowing skin in just 3 weeks.

Its unique Constant Moisture Build™ formula is enriched with natural derived lipid and glycerine that work with your skin to replenish lost hydration and then build and maintain it throughout the day. It is clinically proven to provide 24 hour moisturisation.
Light weight – Quickly absorbed – Non greasy – Hypoallergenic – Lightly fragranced. For normal to dry, and even sensitive skin.

How to Use
Apply liberally as required, for best results use daily.
E45® has been working with dermatologists for over 50 years to develop expert products which soothe & care for dry skin.

What do I think ?

Texture and feel :
It feel fairly lightweight and incredibily quickly absorbed. 

The non greasy promise does stand as it does not feel oily after you have applied it. However, it does feel oilier than anticipated when you squeeze it out of the bottle.
My skin felt instantly refreshed and hydrated and I could definitely see my skin improving from day to day.

What happened after a few uses :
My skin was so bad when I started using the product that my dark clothes were freckled with little white bits of dead skin after just a few minutes wear (Yuk !)
E45 daily lotion did dramatically improve my skin condition
The bottle states the lotion is hypoallergenic. My sensitive skin didn't show any signs of bad reaction.

How did it fare with other promises ?
Lightly fragranced : I really disagree with it. Not only the fragrance overwhelmed me as I was applying the lotion but lasted for hours. Unfortunately, I am not the greatest fan of this particular fragrance either.
The fragrance may be suitable for mature users, not a good match for the younger ones
Enriched with natural oils and vitamin B3 :  Whatever it has been enriched with, it seems to do the trick.
However, you will also find cetearyl alcohol and parabens in the ingredient list.

To sum up ?
Pros : great refreshing and hydrating feel on the skin - very easily absorbed.
Cons : the fragrance is too strong and not to my personal liking - some ingredients I doubt the benefits of.
My note : 3.8 out of 5


  1. Thanks for a honest review, I didn't like the over-powering scent either.

  2. I reviewed this too and really liked it. I found the scent very subtle and quite liked it!

    1. Was yours the one for mature skin too ? There are two very similar ones

  3. i tried this one and thought it was great i have never seen my skin look so good on just one application
    it is interesting to see another point of view maybe your skin doesnt need this version of e45 yet x