Saturday, 11 May 2013

E45 - Dermatological Moisturising Lotion - Review

Recently I reviewed E45 Nourish and restore daily lotion.
As previously stated, this was part of a Bzz Campaign.
Bzz sent me a free box of a few samples and a 2 full sized bottles. One of them was the E45 Moisturising lotion.

E45, where have you been all my life ?!
This lotion is an absolute miracle for post winter-blues skin.

Let's have a look at what E45 tells us first :

E45 Moisturising LotionYour everyday dry skin moisturiser
E45 Moisturising Lotion is a light daily dry skin moisturiser that is perfect for everyday use all over the body and helps keep your skin feeling soft, supple and hydrated. This formula from the skin care experts at E45 is perfume-free, dermatologically-tested and allergy-screened, so it is even suitable as a sensitive skin moisturiser.It is a light, easily-absorbed lotion which can be used on the body, face and hands to improve skins healthy look by correcting and preventing dry skin and other skin problems.E45 Moisturising Lotion contains Medilan™, a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects and cares for your skin. E45 helps you to realise your best skin!

What do I think ?

Texture & Feel :

E45 daily moisturising feels much thicker than any lotions I ever came across.
I wondered if it would ever get absorbed but there was no hint of oiliness.
And again, my skin felt like it was giving a shout of relief !
Since it wasn't oily, I even trusted the lotion on my facial skin . . . the bottle does state it is for hands, face and body after all. A claim I would usually not even try once.
But this really is a trustworthy claim.

What happened after a few uses :

Not only my skin felt better but I realised I needed less and less lotion.
This is some pretty amazing news for my purse ;-)
I usually find that the cheaper the product, the more you need, and the faster you have to buy the next bottle.
Well, E45 cracked it at having a genuinely economical beauty staple !

How did it fare with other promises (and more) :

E45 is supposed to be perfume free. YES, at last, a body lotion I can use in the morning whilst setting of for the day wearing some perfume. 
It will not clash with the fragrance and, again, I can save some pounds rather than pennies. No more buying of the matching body lotion !

The top of the bottle describes the lotion as "Dermatological". This has unfortunately been putting me off for years. Making me believe it was only for "problem skin". 
I now have every confidence that is not only for problem or sensitive skin. It will work all over : face, hands and body and for everyone with fairly dry skin.

It will leave your skin with a slight shimmer, which makes me wonder about the ingredients.
But then I suppose this the advertised Medilan and nothing to worry about. 
Like the previously reviewed E45 products, I can still find Phenoxyethanol, Methylparaben and Propylparaben in the ingredients. As well as Sodium Hydroxide.

Even considering, I can confidently say that I am now a long-term convert to E45 daily lotion and couldn't find reasons to give it a score lower than 5 out of 5

Disclaimer : Although I have received this product to review for free from BzzAgent the views and opinions in this posts are mine and mine only. Neither BzzAgent nor E45 have sponsored this post.


  1. Hi, thank you for this review - I struggle with extremely dry and itchy skin and have tried many of the numerous, extremely expensive creams. having read this review, I will be going out this afternoon to my local chemist to see if I can get this!

  2. Hello Hayley, you can still get a free sample before you buy on their website :
    Hope it helps.

  3. I'm a big fan of this - it is very soothing.

    Hazel Rea - @beachrambler

  4. I received this too, it's good stuff

  5. Thanks for sharing such useful information about E45 - Dermatological Moisturising Lotion.
    e45 cream for face

  6. its really working for me e45 thanx